How businesses earn the Top Quality Store badge

To make a store Top Quality, Google asks businesses for data on certain experience categories when you shop, like shipping and returns policies, among others. Google also checks user ratings and the business’s website to measure its quality and accessibility.

To estimate the expected quality of a shopping experience, Google considers all of that info together. The businesses with the highest ratings earn the Top Quality Store badge. You can find the badge on Google and the store's website.

What to expect when you shop from a Top Quality Store

When you shop at a Top Quality Store, you can expect:

• Fast shipping
• Transparent return policies
• High-quality websites
• Positive user reviews